Reputation Sells!
There are some rules that are hard but necessary to know. One of them dictates that the perception that the market has of you and your business becomes a reality that defines you in front of consumers. It doesn't matter if you agree or if you think the way customers see you is unfair; the market is subjective. Understanding this will help you a lot in the search for results and the achievement of objectives.
Building a good reputation is not something that can be done overnight. It takes many years and it is very important to work on it, because people are always willing to pay for your good reputation. You are only as good as the recommendations of the clients you have already had the opportunity to sell to and who can speak of your company and your brand as a promise of effectiveness.
I have to clarify that the reputation of your work and of yourself is beyond your control, because it is the sum total of what others think about your actions, your products, the advertisements with which you promote your name and the services you have provided to your frequent clients. What you can do with reputation is try to improve it over time. And the way to achieve this is to have satisfied, surprised and happy users of your business offer.
A well-built reputation is the best business strategy; it takes many years of effort to build it and requires one key aspect: consistency.
The goal is to be, not just appear to be, what you say you are. When consistency in your actions is palpable, the impact is something. A good reputation is accompanied by proven consistency and authenticity as a good starting point to deserve the most precious thing another person can offer you: their trust.
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