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PRO LEON: “If you have an accomplishment, state it.”


Human Development Consultant

José Gerardo González Rocha, better known as Dr. Roch, has 27 years of experience in the field of human behavior. With three degrees in Education, Behavioral Sciences and Communication, a Master's Degree in Organizational Development and a Doctorate in Human Behavior, he now has several successful cases to his credit as a consultant and lecturer.

In an interview, he shares that the key to success can be summed up in one thing: reading reality, paying attention to what we live every day. He firmly believes that we come to this life to have experiences and to enjoy the meaning of our existence. For this reason, he offers strategies for the development of the individual based on leadership through the reading of reality from the thymus, an organ located in the chest cavity between the heart and the breastbone.

As a behavioral expert, he discovered that if you live reality from the pituitary gland, it will always appear shrouded in mistrust, competition, and division. On the other hand, if you see it with the thymus, you will read what you need to read through the coherence of life, being present and aware of everything that is happening around you and how to respond.

Among Dr. Roch's numerous publications is his book "The Magic of Businesses that Don't Fail", which is currently one of the best-selling books in several Latin American countries.

(2019). If you have an accomplishment, state it. PRO Leon, Issue 60, page 33.


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Our office
+52 (477) 711 8884 | +52 (477) 711 5443

Team Dr. Roch
+52 (477) 552 1969

Our Address
Paseo de Jerez Norte 301 Col. Punto Verde León, Guanajuato, México C.P. 37298