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What is the most important thing for a company to be successful and, above all, to maintain it?

Have you ever wondered what a company's most competitive advantage is today? What truly determines the success of a business, or even a family? I invite you to reflect deeply on this.

When I ask this question to my clients, the answers are usually:

  • “Sales, Dr.”
  • “Leadership”
  • “Marketing”
  • “Social networks”
  • “Artificial intelligence”
  • “Technology”
  • “Personal branding”
  • “The quality of the product”
  • “Team motivation”

I could go on with an endless list, but the reality is more overwhelming: The true competitive advantage of a group lies in overcoming individualistic ego and uniting in a common purpose.

This group approach is not just “work”; it is a wise action that each participant carries within, known as thymus (the collective spirit). It is not enough to share a goal: it is crucial to have a reading of common reality, seen not from the ego (which compares, envies and exaggerates), but from the thymusWhen a group member loses this perspective, superficial conflicts arise: “They value you more”, “I work harder than you”, “You have better privileges”These dynamics generate dissatisfaction, break unity, and thus, competitive advantage. The result: losses, failures, and crises.

The wisdom of the thymus

Applying this principle in businesses, organizations, or families prevents suffering, bankruptcies, divorces, or divisions. The role of the leader—whether in a business, a marriage, or a team—is getting everyone rowing in the same direction, regardless of speed. The goal isn't the finish line itself, but the synchronicity of the collective effort.

Results depend on behaviors, and the key behavior is the consistency in directionThe challenge isn't understanding this, but getting people with selfish minds—a part of human nature—to align their actions.

The human paradox

From the moment we are born, we depend on others to survive (a baby cannot do it alone). Our essence is the group humilityUnity is not “teamwork”; it is a shared perception of reality, raw and honest, that underpins lasting success.

If you want to apply this in your company, family or business, I invite you to my High Performance Integration Training (available on my page).

Thanks for reading. See you next time!
— DrRoch