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What is innovation in times of crisis?

You, SMEs, transnationals, Starbucks and even the federal government are in the difficulties of the beginnings of a global crisis, so innovation will create a different way to move forward.

To get out of the crisis we find ourselves in, we need a structural, not a temporary, modernisation of the economy. 

The current crisis is largely the result of not having an economic model based on structural competitive advantages such as those provided by products and processes. pointers in the face of the current circumstances that often come from speculation.  

Precisely for this reason the R&D It is the key to creating an economic model with robust competitiveness, being less sensitive to crises. In this context, science and technology will finally take the lead.

In recent years, Spain has put the brakes on one of the most generous grants, causing many innovative projects to stop, Portugal. In France, they operate with fixed percentage systems based on the annual payments: 50% for the first year, 40% for the second and 30% for the following years, which is a considerable saving.

The final approach is therefore the need to make a special effort in R&D&I so that it reaches a position in international comparison in line with the size of the global economy.

What to do if the executive has different motivations?

The common objective must be to allow companies to access aid that motivates them to dedicate more income to R&D&I, The more innovation there is, the better and the sooner we will get out of the crisis But we must not lose sight of the fact that political and economic motivations are not the only thing that matters, so you will have to allocate a budget and a team focused on this, whether you are a small business owner or have 2,000 employees.

Experience has shown us that the more we invest in innovation, the better the company's financial results, the higher its productivity and quality, and the greater its presence in international markets.