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5 Habits That Kill Your Sales (and How to Fix Them)

“Working hard ≠ selling more”

Your team may be busy all day long… but if you don’t close sales, you’re wasting time. The problem is not the effort, but the focus.

Here are the 5 deadly sales mistakes:

1. Starting the day without a plan 🎯

❌ “I do what is urgent and see what happens.”.
✅ Solution:

  • Define every morning 3 key clients to contact.
  • Prioritize activities that move the needle (e.g. strategic monitoring).

2. Confusing activity with productivity 📞

❌ “I made 100 calls… but only 2 interested prospects”.
✅ Solution:

  • Focus on quality, not quantity:
    • Use a sales script polished.
    • Segment your prospects (Who really needs your solution?).

3. Postponing follow-up ⏳

❌ “I already sent him an email… if he’s interested, he’ll look me up.”.
✅ Solution:

  • Implement a tracking system:
    • Initial contact → Reminder after 3 days → Call in 1 week.
  • Use tools like CRM so as not to leave any loose ends.

4. Look for excuses, not solutions 🛑

❌ “The market is bad”, “Customers don’t understand”.
✅ Solution:

  • Be self-critical: Is your message clear? Is your value proposition relevant?
  • Adjust your strategy with data, not assumptions.

5. Stop learning 📚

❌ “I’ve always done it this way”.
✅ Solution:

  • Train your team in new techniques (e.g. consultative sales).
  • Analyze What top sellers do in your industry.

The difference between surviving and destroying

The teams that dominate the market has 3 features:

  1. Clear focus (they know what to do every hour).
  2. Discipline in the process (they don't improvise).
  3. Growth mindset (they learn and adapt).

Thank you for reading, I'm Dr. Roch