"If everything you do, you do it for the sake of those who live around you, you will find consistency in life.”

– Dr. Roch, CEO & Founder

José Gerardo González Rocha PhD., also known as Dr. Roch, has over 30 years of experience as a PhD. in Human Behavior, advisor and international speaker in Business, Salesmanship, Leadership, Team Building, Innovation, Creativity, High Performance and Talent Development for companies such as: FEMSA, Disney, Coca-Cola, Mead & Johnson, Heineken, Cemex, Pemex and mexican soccer teams such as Pachuca, Cruz Azul, Monterrey, León, Santos, Morelia and Puebla, as well as a consultant in successful programs for the governments of Mexico, Costa Rica, Nicaragua and Panama.

He is the third of seven children, outstanding in many sports, like tennis, pin pong, squash, horse riding, swimming, soccer, he had a childhood full of changes, he lived in several cities in the center of the Mexican Republic but finally settled in the city of Monterrey, where he graduated in Communication Sciences from the Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM) between 1984 and 1988.

Dr. Roch in social media

In 1991 he received a Master's degree in Organizational Development from UDEM. He also has a Bachelor of Religious Sciences from the Institute of Religious Sciences incorporated into the ULSA and is a Pedagogue from the Normal Queretana. In 2000 he obtained his PhD. in Philosophy of Human Behavior from New Port University California.

He has created his own work methods, that have been successfully applied: Evidence-Based Execution: EBE, Reality Shot, Mastery in Yourself, The Mind that Lies, among others. Applying the focus on the human being and its behavior.