{"id":3567,"date":"2020-04-12T11:11:00","date_gmt":"2020-04-12T11:11:00","guid":{"rendered":"https:\/\/drroch.mx\/?p=3567"},"modified":"2020-04-12T11:11:00","modified_gmt":"2020-04-12T11:11:00","slug":"sabes-cuanto-vale-una-idea","status":"publish","type":"post","link":"https:\/\/drroch.mx\/en\/sabes-cuanto-vale-una-idea\/","title":{"rendered":"Do you know how much an idea is worth?"},"content":{"rendered":"<p>Today, more than ever, you need to know how much an idea is worth, what your projects cost, and if you want to make them tangible, you need to know the cost, the price, and the competition. Creatives from all over the world and from all walks of life, and even clients, always ask themselves the same question: How much is an idea worth?<\/p>\n\n\n\n<p><em>The problem is that, on many occasions, you have to bet on an idea without knowing the final result.<\/em><\/p>\n\n\n\n<p>A good example is the famous &nbsp;<strong>Operation Triumph<\/strong>&nbsp;The idea was conceived by the production company Gestmusic. At the time, the production company dedicated its time and effort to creating the idea for the programme, and for two years they spent presenting their idea on various television channels. Nobody wanted it.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"953\" height=\"953\" src=\"https:\/\/drroch.mx\/wp-content\/uploads\/2020\/04\/El-Gancho.-Operacion_Triunfo_2001-2002.jpg\" alt=\"\" class=\"wp-image-3572\" srcset=\"https:\/\/drroch.mx\/wp-content\/uploads\/2020\/04\/El-Gancho.-Operacion_Triunfo_2001-2002.jpg 953w, https:\/\/drroch.mx\/wp-content\/uploads\/2020\/04\/El-Gancho.-Operacion_Triunfo_2001-2002-300x300.jpg 300w, https:\/\/drroch.mx\/wp-content\/uploads\/2020\/04\/El-Gancho.-Operacion_Triunfo_2001-2002-100x100.jpg 100w, https:\/\/drroch.mx\/wp-content\/uploads\/2020\/04\/El-Gancho.-Operacion_Triunfo_2001-2002-600x600.jpg 600w, https:\/\/drroch.mx\/wp-content\/uploads\/2020\/04\/El-Gancho.-Operacion_Triunfo_2001-2002-150x150.jpg 150w, https:\/\/drroch.mx\/wp-content\/uploads\/2020\/04\/El-Gancho.-Operacion_Triunfo_2001-2002-768x768.jpg 768w, https:\/\/drroch.mx\/wp-content\/uploads\/2020\/04\/El-Gancho.-Operacion_Triunfo_2001-2002-12x12.jpg 12w\" sizes=\"(max-width: 953px) 100vw, 953px\" \/><\/figure>\n\n\n\n<p>At the time, TVE decided to buy it and use it to find Spain&#039;s representative for Eurovision. Just a few weeks after its launch, the programme was already a national success, with record ratings and participation.<\/p>\n\n\n\n<p>Such was its success that the program&#039;s format was sold to more than 20 countries and a film was even made. It seems that&nbsp;<strong>That idea, which was worthless for two years, was actually worth a lot.<\/strong>, although not everyone was able to realize its value or how this idea could be exploited to put it into successful practice.<\/p>\n\n\n\n<figure class=\"wp-block-gallery aligncenter columns-1 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" width=\"853\" height=\"1024\" src=\"https:\/\/drroch.mx\/wp-content\/uploads\/2020\/04\/61wMJCknEDL._SL1440_-853x1024.jpg\" alt=\"\" data-id=\"3571\" data-full-url=\"https:\/\/drroch.mx\/wp-content\/uploads\/2020\/04\/61wMJCknEDL._SL1440_.jpg\" data-link=\"https:\/\/drroch.mx\/?attachment_id=3571\" class=\"wp-image-3571\" srcset=\"https:\/\/drroch.mx\/wp-content\/uploads\/2020\/04\/61wMJCknEDL._SL1440_-853x1024.jpg 853w, https:\/\/drroch.mx\/wp-content\/uploads\/2020\/04\/61wMJCknEDL._SL1440_-300x360.jpg 300w, https:\/\/drroch.mx\/wp-content\/uploads\/2020\/04\/61wMJCknEDL._SL1440_-600x720.jpg 600w, https:\/\/drroch.mx\/wp-content\/uploads\/2020\/04\/61wMJCknEDL._SL1440_-250x300.jpg 250w, https:\/\/drroch.mx\/wp-content\/uploads\/2020\/04\/61wMJCknEDL._SL1440_-768x922.jpg 768w, https:\/\/drroch.mx\/wp-content\/uploads\/2020\/04\/61wMJCknEDL._SL1440_-10x12.jpg 10w, https:\/\/drroch.mx\/wp-content\/uploads\/2020\/04\/61wMJCknEDL._SL1440_.jpg 1200w\" sizes=\"(max-width: 853px) 100vw, 853px\" \/><\/figure><\/li><\/ul><\/figure>\n\n\n\n<p>Another example is the&nbsp;<strong>Chupa Chup<\/strong>: a product that comes from the rather basic idea of adding a stick to a candy. Apparently, it is something simple to think of and almost obvious to many. Something that even a child could have thought of. But an idea as basic as this has been able to create an empire: The company that started selling lollipops now sells motorcycle helmets, pens, duvets and duvet covers, etc. and all with the emblem and the colorful wrappers and the Chuca Chups brand.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Now do you understand the value of an idea?<\/h2>\n\n\n\n<p>Now, what is potentially interesting is not <strong>It is not in the ideas but in what should satisfy the needs of a group,<\/strong> be executed in a timely manner, all of us who are dedicated to buying and selling, but those of us who are dedicated to selling ideas from scratch, that is, from when they are not worth anything yet but can become the super million dollar idea, it is difficult for us to set a starting price and you always risk going over or not reaching the real price that the idea will have. But, in general, there ends up being&nbsp;<strong>3 basic equations to price a newborn idea:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>The price\/neuron\/hour equation<\/strong>, that is, how many neurons and hours you have invested in creating and developing that idea. This option is the fairest for the creator, but sometimes, this equation would result in exorbitant prices, so it is a good reference, but it should not always be applied. I recommend this app that will help you organize your time by project. <a href=\"https:\/\/clockify.me\/\">Clockify<\/a><\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"700\" height=\"402\" src=\"https:\/\/drroch.mx\/wp-content\/uploads\/2020\/04\/5e2e0c319d7b0.jpg\" alt=\"\" class=\"wp-image-3573\" srcset=\"https:\/\/drroch.mx\/wp-content\/uploads\/2020\/04\/5e2e0c319d7b0.jpg 700w, https:\/\/drroch.mx\/wp-content\/uploads\/2020\/04\/5e2e0c319d7b0-300x172.jpg 300w, https:\/\/drroch.mx\/wp-content\/uploads\/2020\/04\/5e2e0c319d7b0-600x345.jpg 600w, https:\/\/drroch.mx\/wp-content\/uploads\/2020\/04\/5e2e0c319d7b0-18x10.jpg 18w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>The value\/neuron\/market equation<\/strong>, which is based primarily on what competitors are charging for developing ideas. This option serves as a guide, but it can be of little use to us if we believe that our neurons are more efficient and effective than those of the competition or if we do not know the prices of all competitors by heart. My recommendation is to use this idea only as a guide to position yourself. I hope you know<a href=\"https:\/\/www.alexa.com\/\"> Alexa<\/a>, <a href=\"https:\/\/trends.google.es\/trends\/?geo=ES\">google trends<\/a> either <a href=\"https:\/\/www.semrush.com\/\">SEMrush<\/a>.<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"520\" src=\"https:\/\/drroch.mx\/wp-content\/uploads\/2020\/04\/countries-semrush-1024x520.png\" alt=\"\" class=\"wp-image-3574\" srcset=\"https:\/\/drroch.mx\/wp-content\/uploads\/2020\/04\/countries-semrush-1024x520.png 1024w, https:\/\/drroch.mx\/wp-content\/uploads\/2020\/04\/countries-semrush-300x152.png 300w, https:\/\/drroch.mx\/wp-content\/uploads\/2020\/04\/countries-semrush-600x304.png 600w, https:\/\/drroch.mx\/wp-content\/uploads\/2020\/04\/countries-semrush-768x390.png 768w, https:\/\/drroch.mx\/wp-content\/uploads\/2020\/04\/countries-semrush-18x9.png 18w, https:\/\/drroch.mx\/wp-content\/uploads\/2020\/04\/countries-semrush.png 1277w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>The neuron\/expectations equation<\/strong>, or in other words, how much the client is willing to pay for an idea like the one you are selling them. The value\/neuron\/market equation also comes into play in this equation, since the client will ask for quotes from the competition and will always look for a good relationship between what they consider quality and price. The important thing in this equation is that the client knows how to see the differential that your idea or your ability to develop it offers them. You know the phrase: \u201cThe size of the toad is the stone\u201d<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"572\" src=\"https:\/\/drroch.mx\/wp-content\/uploads\/2020\/04\/frog-photography-26__880-1-1024x572.jpg\" alt=\"\" class=\"wp-image-3575\" srcset=\"https:\/\/drroch.mx\/wp-content\/uploads\/2020\/04\/frog-photography-26__880-1-1024x572.jpg 1024w, https:\/\/drroch.mx\/wp-content\/uploads\/2020\/04\/frog-photography-26__880-1-300x168.jpg 300w, https:\/\/drroch.mx\/wp-content\/uploads\/2020\/04\/frog-photography-26__880-1-600x335.jpg 600w, https:\/\/drroch.mx\/wp-content\/uploads\/2020\/04\/frog-photography-26__880-1-768x429.jpg 768w, https:\/\/drroch.mx\/wp-content\/uploads\/2020\/04\/frog-photography-26__880-1-18x10.jpg 18w, https:\/\/drroch.mx\/wp-content\/uploads\/2020\/04\/frog-photography-26__880-1.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>My recommendation as a trainer of doers is not to undersell or oversell, find a balance, be fair, both the seller and the buyer have to do their part so that the project is developed and implemented as successfully as possible.<\/p>\n\n\n\n<p>How much do you think an idea is worth? Write to me.<\/p>","protected":false},"excerpt":{"rendered":"<p>Hoy mas que nunca tienes que saber cu\u00e1nto vale una idea, qu\u00e9 precio tienen tus proyectos, qu\u00e9 si los quieres hacer tangibles es necesario saber el costo, el precio y la competencia. Los creativos de todo el mundo y de todos los \u00e1mbitos e incluso los clientes siempre se preguntan los mismo: \u00bfCu\u00e1nto vale una [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3573,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17,18],"tags":[],"class_list":["post-3567","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articulos","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfSabes cu\u00e1nto vale una idea? - Dr. Roch<\/title>\n<meta name=\"description\" content=\"Hoy mas que nunca tienes que saber cu\u00e1nto vale una idea, qu\u00e9 precio tienen tus proyectos, qu\u00e9 si los quieres hacer tangibles es necesario saber el costo, el precio y la competencia. Los creativos de todo el mundo y de todos los \u00e1mbitos e incluso los clientes siempre se preguntan los mismo: \u00bfCu\u00e1nto vale una idea?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/drroch.mx\/en\/sabes-cuanto-vale-una-idea\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfSabes cu\u00e1nto vale una idea? - Dr. Roch\" \/>\n<meta property=\"og:description\" content=\"Hoy mas que nunca tienes que saber cu\u00e1nto vale una idea, qu\u00e9 precio tienen tus proyectos, qu\u00e9 si los quieres hacer tangibles es necesario saber el costo, el precio y la competencia. Los creativos de todo el mundo y de todos los \u00e1mbitos e incluso los clientes siempre se preguntan los mismo: \u00bfCu\u00e1nto vale una idea?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/drroch.mx\/en\/sabes-cuanto-vale-una-idea\/\" \/>\n<meta property=\"og:site_name\" content=\"Dr. Roch\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DrRochOficial\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-12T11:11:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/drroch.mx\/wp-content\/uploads\/2020\/04\/5e2e0c319d7b0.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"402\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"drrochweb\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@drrochoficial\" \/>\n<meta name=\"twitter:site\" content=\"@drrochoficial\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"drrochweb\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/drroch.mx\\\/sabes-cuanto-vale-una-idea\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/drroch.mx\\\/sabes-cuanto-vale-una-idea\\\/\"},\"author\":{\"name\":\"drrochweb\",\"@id\":\"https:\\\/\\\/drroch.mx\\\/en\\\/#\\\/schema\\\/person\\\/099d4a1042f75308070eb948051e196a\"},\"headline\":\"\u00bfSabes cu\u00e1nto vale una idea?\",\"datePublished\":\"2020-04-12T11:11:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/drroch.mx\\\/sabes-cuanto-vale-una-idea\\\/\"},\"wordCount\":775,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/drroch.mx\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/drroch.mx\\\/sabes-cuanto-vale-una-idea\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/drroch.mx\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/5e2e0c319d7b0.jpg\",\"articleSection\":[\"Art\u00edculos\",\"Blog\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/drroch.mx\\\/sabes-cuanto-vale-una-idea\\\/\",\"url\":\"https:\\\/\\\/drroch.mx\\\/sabes-cuanto-vale-una-idea\\\/\",\"name\":\"\u00bfSabes cu\u00e1nto vale una idea? - Dr. Roch\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/drroch.mx\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/drroch.mx\\\/sabes-cuanto-vale-una-idea\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/drroch.mx\\\/sabes-cuanto-vale-una-idea\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/drroch.mx\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/5e2e0c319d7b0.jpg\",\"datePublished\":\"2020-04-12T11:11:00+00:00\",\"description\":\"Hoy mas que nunca tienes que saber cu\u00e1nto vale una idea, qu\u00e9 precio tienen tus proyectos, qu\u00e9 si los quieres hacer tangibles es necesario saber el costo, el precio y la competencia. Los creativos de todo el mundo y de todos los \u00e1mbitos e incluso los clientes siempre se preguntan los mismo: \u00bfCu\u00e1nto vale una idea?\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/drroch.mx\\\/sabes-cuanto-vale-una-idea\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/drroch.mx\\\/sabes-cuanto-vale-una-idea\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/drroch.mx\\\/sabes-cuanto-vale-una-idea\\\/#primaryimage\",\"url\":\"https:\\\/\\\/drroch.mx\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/5e2e0c319d7b0.jpg\",\"contentUrl\":\"https:\\\/\\\/drroch.mx\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/5e2e0c319d7b0.jpg\",\"width\":700,\"height\":402},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/drroch.mx\\\/sabes-cuanto-vale-una-idea\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Inicio\",\"item\":\"https:\\\/\\\/drroch.mx\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u00bfSabes cu\u00e1nto vale una idea?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/drroch.mx\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/drroch.mx\\\/en\\\/\",\"name\":\"Dr. Roch\",\"description\":\"Neurocient\u00edfico de la Conducta Humana\",\"publisher\":{\"@id\":\"https:\\\/\\\/drroch.mx\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/drroch.mx\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/drroch.mx\\\/en\\\/#organization\",\"name\":\"Dr. Roch\",\"url\":\"https:\\\/\\\/drroch.mx\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/drroch.mx\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/drroch.mx\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/logo_shadow.png\",\"contentUrl\":\"https:\\\/\\\/drroch.mx\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/logo_shadow.png\",\"width\":480,\"height\":208,\"caption\":\"Dr. Roch\"},\"image\":{\"@id\":\"https:\\\/\\\/drroch.mx\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/DrRochOficial\\\/\",\"https:\\\/\\\/x.com\\\/drrochoficial\",\"https:\\\/\\\/www.instagram.com\\\/drrochoficial\\\/\",\"https:\\\/\\\/www.youtube.com\\\/c\\\/DrRochOficial\",\"https:\\\/\\\/www.tiktok.com\\\/@drrochoficial\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/drroch.mx\\\/en\\\/#\\\/schema\\\/person\\\/099d4a1042f75308070eb948051e196a\",\"name\":\"drrochweb\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6e63fba512b181b1c88ca117add618ada5a7ec2a964963187c2052f8a5325a2e?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6e63fba512b181b1c88ca117add618ada5a7ec2a964963187c2052f8a5325a2e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6e63fba512b181b1c88ca117add618ada5a7ec2a964963187c2052f8a5325a2e?s=96&d=mm&r=g\",\"caption\":\"drrochweb\"},\"sameAs\":[\"https:\\\/\\\/drroch.mx\"],\"url\":\"https:\\\/\\\/drroch.mx\\\/en\\\/author\\\/drrochweb\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u00bfSabes cu\u00e1nto vale una idea? - Dr. Roch","description":"Today, more than ever, you need to know how much an idea is worth, what your projects cost, and if you want to make them tangible, you need to know the cost, the price, and the competition. Creatives from all over the world and from all walks of life, and even clients, always ask themselves the same question: How much is an idea worth?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/drroch.mx\/en\/sabes-cuanto-vale-una-idea\/","og_locale":"en_US","og_type":"article","og_title":"\u00bfSabes cu\u00e1nto vale una idea? - Dr. Roch","og_description":"Hoy mas que nunca tienes que saber cu\u00e1nto vale una idea, qu\u00e9 precio tienen tus proyectos, qu\u00e9 si los quieres hacer tangibles es necesario saber el costo, el precio y la competencia. Los creativos de todo el mundo y de todos los \u00e1mbitos e incluso los clientes siempre se preguntan los mismo: \u00bfCu\u00e1nto vale una idea?","og_url":"https:\/\/drroch.mx\/en\/sabes-cuanto-vale-una-idea\/","og_site_name":"Dr. Roch","article_publisher":"https:\/\/www.facebook.com\/DrRochOficial\/","article_published_time":"2020-04-12T11:11:00+00:00","og_image":[{"width":700,"height":402,"url":"https:\/\/drroch.mx\/wp-content\/uploads\/2020\/04\/5e2e0c319d7b0.jpg","type":"image\/jpeg"}],"author":"drrochweb","twitter_card":"summary_large_image","twitter_creator":"@drrochoficial","twitter_site":"@drrochoficial","twitter_misc":{"Written by":"drrochweb","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/drroch.mx\/sabes-cuanto-vale-una-idea\/#article","isPartOf":{"@id":"https:\/\/drroch.mx\/sabes-cuanto-vale-una-idea\/"},"author":{"name":"drrochweb","@id":"https:\/\/drroch.mx\/en\/#\/schema\/person\/099d4a1042f75308070eb948051e196a"},"headline":"\u00bfSabes cu\u00e1nto vale una idea?","datePublished":"2020-04-12T11:11:00+00:00","mainEntityOfPage":{"@id":"https:\/\/drroch.mx\/sabes-cuanto-vale-una-idea\/"},"wordCount":775,"commentCount":0,"publisher":{"@id":"https:\/\/drroch.mx\/en\/#organization"},"image":{"@id":"https:\/\/drroch.mx\/sabes-cuanto-vale-una-idea\/#primaryimage"},"thumbnailUrl":"https:\/\/drroch.mx\/wp-content\/uploads\/2020\/04\/5e2e0c319d7b0.jpg","articleSection":["Art\u00edculos","Blog"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/drroch.mx\/sabes-cuanto-vale-una-idea\/","url":"https:\/\/drroch.mx\/sabes-cuanto-vale-una-idea\/","name":"\u00bfSabes cu\u00e1nto vale una idea? - Dr. Roch","isPartOf":{"@id":"https:\/\/drroch.mx\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/drroch.mx\/sabes-cuanto-vale-una-idea\/#primaryimage"},"image":{"@id":"https:\/\/drroch.mx\/sabes-cuanto-vale-una-idea\/#primaryimage"},"thumbnailUrl":"https:\/\/drroch.mx\/wp-content\/uploads\/2020\/04\/5e2e0c319d7b0.jpg","datePublished":"2020-04-12T11:11:00+00:00","description":"Today, more than ever, you need to know how much an idea is worth, what your projects cost, and if you want to make them tangible, you need to know the cost, the price, and the competition. Creatives from all over the world and from all walks of life, and even clients, always ask themselves the same question: How much is an idea worth?","breadcrumb":{"@id":"https:\/\/drroch.mx\/sabes-cuanto-vale-una-idea\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/drroch.mx\/sabes-cuanto-vale-una-idea\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/drroch.mx\/sabes-cuanto-vale-una-idea\/#primaryimage","url":"https:\/\/drroch.mx\/wp-content\/uploads\/2020\/04\/5e2e0c319d7b0.jpg","contentUrl":"https:\/\/drroch.mx\/wp-content\/uploads\/2020\/04\/5e2e0c319d7b0.jpg","width":700,"height":402},{"@type":"BreadcrumbList","@id":"https:\/\/drroch.mx\/sabes-cuanto-vale-una-idea\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Inicio","item":"https:\/\/drroch.mx\/"},{"@type":"ListItem","position":2,"name":"\u00bfSabes cu\u00e1nto vale una idea?"}]},{"@type":"WebSite","@id":"https:\/\/drroch.mx\/en\/#website","url":"https:\/\/drroch.mx\/en\/","name":"Dr. Roch","description":"Neuroscientist in Human Behaviour","publisher":{"@id":"https:\/\/drroch.mx\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/drroch.mx\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/drroch.mx\/en\/#organization","name":"Dr. Roch","url":"https:\/\/drroch.mx\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/drroch.mx\/en\/#\/schema\/logo\/image\/","url":"https:\/\/drroch.mx\/wp-content\/uploads\/2024\/08\/logo_shadow.png","contentUrl":"https:\/\/drroch.mx\/wp-content\/uploads\/2024\/08\/logo_shadow.png","width":480,"height":208,"caption":"Dr. Roch"},"image":{"@id":"https:\/\/drroch.mx\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/DrRochOficial\/","https:\/\/x.com\/drrochoficial","https:\/\/www.instagram.com\/drrochoficial\/","https:\/\/www.youtube.com\/c\/DrRochOficial","https:\/\/www.tiktok.com\/@drrochoficial"]},{"@type":"Person","@id":"https:\/\/drroch.mx\/en\/#\/schema\/person\/099d4a1042f75308070eb948051e196a","name":"drrochweb","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/6e63fba512b181b1c88ca117add618ada5a7ec2a964963187c2052f8a5325a2e?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/6e63fba512b181b1c88ca117add618ada5a7ec2a964963187c2052f8a5325a2e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6e63fba512b181b1c88ca117add618ada5a7ec2a964963187c2052f8a5325a2e?s=96&d=mm&r=g","caption":"drrochweb"},"sameAs":["https:\/\/drroch.mx"],"url":"https:\/\/drroch.mx\/en\/author\/drrochweb\/"}]}},"_links":{"self":[{"href":"https:\/\/drroch.mx\/en\/wp-json\/wp\/v2\/posts\/3567","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/drroch.mx\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/drroch.mx\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/drroch.mx\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/drroch.mx\/en\/wp-json\/wp\/v2\/comments?post=3567"}],"version-history":[{"count":0,"href":"https:\/\/drroch.mx\/en\/wp-json\/wp\/v2\/posts\/3567\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/drroch.mx\/en\/wp-json\/wp\/v2\/media\/3573"}],"wp:attachment":[{"href":"https:\/\/drroch.mx\/en\/wp-json\/wp\/v2\/media?parent=3567"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/drroch.mx\/en\/wp-json\/wp\/v2\/categories?post=3567"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/drroch.mx\/en\/wp-json\/wp\/v2\/tags?post=3567"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}